Washtech Business Cards

The project focused on designing and producing business cards for Washtech, a global leader in dishwashing equipment, part of the Ali Group. The cards were designed to reflect the brand's global reach, industry leadership, and professional standards.

Process

• Project Strategy Development: Developed a tailored design that embodied Washtech’s leadership in the industrial equipment space. Key elements of the design included the incorporation of Washtech’s logo, Ali Group branding, and a clean, professional aesthetic that would resonate with international partners and clients.
• Design Execution and Optimization: Worked closely with the client team to create multiple business card prototypes. Each design emphasised clear communication of contact information, global presence, and a modern, clean layout that aligned with the company’s image. Feedback was gathered from key stakeholders within Washtech, and adjustments were made to optimise visual appeal, readability, and brand alignment.
• Printing and Production: Collaborated with our printing partner to ensure high-quality card stock with premium finishing options such as embossing of the logo, matte finishes, and durable materials suitable for global distribution. The designs were also formatted for digital use, ensuring consistency across email signatures and online platforms.
• Performance Review and Iteration: Collected feedback from internal and external recipients of the business cards to gauge effectiveness. Insights were used to improve the final design, focusing on readability, layout, and the overall professional impact, ensuring that the cards served as an effective tool in enhancing brand presence globally.