Turning Ideas into Human-Centred Solutions: A Designer's Guide

As a designer, encountering clients who come with a solution rather than a problem is a common challenge. Rather than seeing this as an issue, it's an opportunity to demonstrate the value of a Human-Centred Design (HCD) approach.

Here's some ideas on how to navigate this situation:

1. Acknowledge and Validate:

• Start by acknowledging their enthusiasm and the work they've put into thinking about a solution. This builds rapport and demonstrates respect for their initiative.
• Validate their efforts by saying something like, "It's great that you've put thought into this and have a direction in mind. It gives us a good starting point to work from."

2. Shift the Focus to the Underlying Needs:

• Gently guide the conversation back to the underlying problem or need. Ask open-ended questions like:
  • "What are you hoping to achieve with this solution?"
  • "Can you tell me more about the challenges or pain points that led you to this idea?
  • "Who are the people who will be most impacted by this solution, and what are their needs?"

3. Explore Alternatives (Without Dismissing Their Idea):

• Frame the conversation as a collaborative exploration of possibilities. Use phrases like, "Let's explore this idea together and see if it's the best way to meet the underlying needs."
• Use HCD techniques like user interviews, surveys, or observations to gather insights directly from the people who will be using the solution. This can help the client see the problem from a new perspective and be open to alternative solutions.
• Use the client's solution as a jumping-off point for brainstorming other ideas. Encourage them to think outside the box and consider different approaches.

4. Prototype and Test:

• Build quick, low-fidelity prototypes of different solutions, including the client's initial idea. This allows you to test the concepts with users and gather feedback early in the process.
• Involve the client in the testing process. This can help them see firsthand how users react to different solutions and understand the value of exploring alternatives.
• Use the feedback from testing to refine and improve the chosen solution.

5. Communicate the Value of HCD:

• Throughout the process, emphasise the value of a Human-Centred Design approach. Explain how it leads to solutions that are more likely to be successful because they are tailored to the needs of the people who will be using them.
• Use data and insights gathered through user research to support your recommendations. This can help the client understand why certain solutions might be better than others.

Key Points to Remember:

• Be empathetic and respectful of the client's initial idea.
• Focus on the underlying needs and goals, rather than just the solution.
• Collaborate with the client throughout the process.
• Use data and insights to guide decision-making.

By following these steps, you can work with a client who comes to you with a solution in a way that is both respectful and productive, ensuring the final outcome is truly human-centred.